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The real growth comes from tightening the connections between data, processes, and people.

Customer segmentation remains a foundation of effective marketing. Yet, traditional methods often fall short in capturing the complexity and dynamism of today’s markets. Artificial intelligence (AI) offers marketers powerful ways to refine segmentation, making it more precise, actionable, and scalable. This post explores how AI enhances customer segmentation from two critical perspectives: B2B and B2C marketing. We will examine specific AI tools, processes, and practical tact

Las pequeñas empresas no necesitan complejidad. Necesitan herramientas que ahorren tiempo, aumenten las ventas y eliminen la incertidumbre. Esta guía te muestra las plataformas que funcionan hoy en día. Cada plataforma resuelve un problema real y te ayuda a tomar decisiones más inteligentes. 1. Google Business Profile Si tienes un negocio local, esta es tu base. Te ayuda a que los clientes te encuentren, lean tus reseñas y te contacten. Lo que ganas Mayor visibilidad en búsqu

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According to a Harvard Business Review, 750 million people work daily in Excel. On a survey to professionals working in offices, results...