Guide to Write Ridiculously Good Content

The invitation to the party is what defines whether you will attend, and the spirit of celebration is what makes you not want to leave.


When creating content for marketing (or for any other purpose) people tend to be so in love with their own ideas, that forget to pay attention to the first and last sentences of the writing.



Discover some ideas to improve your writing, your advertising material, your scripts, tutorials, and all the content that includes text.



Become a Rockstar: Ideas for the Beginning


Include the reader in the story

Tell an anecdote about how someone solved their problems with your solutions, or describe a daily scene.


Describe the scenario

Provide immediate clues of what you will talk about. For example: "13 Amazing Marketing Ideas from 13 Experts from Texas".


Make a question

Let's say you're looking for a co-founder for your business, and you're going to place an ad in the local newspaper or a job post on LinkedIn. This tactic would be something like: "Can you imagine if there was a simple and cheap way to start a $ ZZ business with only peanuts? In [your company name] we have done it, and we are looking for you.


Add some controversial info

"A recent study found that a third of people who bought a smart watch stopped using it at six months or less. So why do big brands like Google, Nike or Disney continue to bet on wearable technology?"


Become a Rockstar: Ideas for the End


Reaffirm the main point of your content

Try to make a very simple and small summary of the main idea.


Change the tone

If you were writing in a formal way, relax. If you were writing relaxed, make a formal ending.


Let others say the last word

If you interviewed someone or took another text or author as a reference, consider ending with that person's appointment.



Last (and my favorite) tip:

SHOW, DON'T SAY

"Don't tell me the moon is shining. Show me the moon's shine on the broken glass."


Prove, don't say it's a fundamental rule when creating content. Ridiculously good content does not preach or attempt to sell desperately. Rather, it shows your prospects a "heaven" to get out of their "hell."


How do you do it? Ask yourself: what the hell does my product / service save the person who buys it from?


In marketing, there are too many "hells" that can be avoided with your offer:


* The I don't have time hell

* The living-stressed hell

* I'm bored hell

* I'm alone hell

* The of out-of-form hell

* The work-too-much hell

* I don't have money hell

* The I have debts hell

* I don't know how to socialize hell

* I'm so disorganized hell

... and could continue with an endless list of "hells" that people live daily.



In other words: do not talk about features, benefits and bright moons.


Tell me - or even better - SHOW ME why I should care.


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