Bren Garcia

Integrating Marketo with Salesforce promises a powerful combination for managing leads, tracking customer journeys, and aligning marketing with sales efforts. Yet many companies struggle to get this integration right. Understanding where most companies fail can help your team avoid these common traps and build a smooth, effective connection between Marketo and Salesforce. A detailed dashboard showing data flow between marketing and sales platforms Lack of Clear Integration Goals One major...

Customer segmentation remains a foundation of effective marketing. Yet, traditional methods often fall short in capturing the complexity and dynamism of today’s markets. Artificial intelligence (AI) offers marketers powerful ways to refine segmentation, making it more precise, actionable, and scalable. This post explores how AI enhances customer segmentation from two critical perspectives: B2B and B2C marketing. We will examine specific AI tools, processes, and practical tactics that...

In business to business (B2B) markets, content marketing plays a crucial role in attracting, engaging, and converting prospects. Yet, many companies struggle to create content that truly drives sales. The key lies in using targeted strategies that connect with decision makers, address their needs, and guide them through the buying journey. This post explores proven approaches to B2B content marketing that deliver measurable results and help grow your sales pipeline. Marketing analytics...